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Menopause Consumer Archetype Framework 2035
Menopause Consumer Archetype Framework 2035
The Menopause Consumer Archetype Framework 2035
This framework introduces the five key consumer personas identified through our research for The Future of Menopause 2035 report.
These personas are living, breathing archetypes - not stereotypes - representing diverse mindsets, motivations, and needs. Each one reveals the behaviours, pain points, and opportunities that will shape the next decade of menopause-focused innovation.
Use this framework alongside The Future of Menopause 2035 report, available to download for free here. Together, they will help you anticipate emerging needs, uncover untapped markets, and design products and services that genuinely support women through every stage of menopause.
As you explore these archetypes — The Peri-Prepper, The Seeker, The High Performer, The Post-Menopausal Visionary, and The Uninformed Endurer — consider how your brand, product, or platform could meet their needs with empathy, innovation, and foresight.
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