The cycle care market is experiencing a revolution. As the dust settles on a time of significant economic, cultural and physical upheaval, understanding the drivers of change will help us to not only envisage but to define the future of this category.

As we become more at ease with challenging systems and stigma which no longer align with the reality of our experiences, new narratives emerge.

Through our research and conversations with healthcare providers, activists, investors and founders a common theme arose; the value of synchronisation. Whether you’re creating seamless digital and physical healthcare ecosystems or harnessing super cycling in order to create greater synergy between emotional and physiological health, it’s clear that the future of this category lies in overcoming silos and providing holistic solutions for all people who menstruate.