Discover the five consumer personas shaping the future of menopause.

This framework helps brands, founders, and innovation teams understand the evolving needs, motivations, and behaviours of women through menopause.

These are future-facing archetypes, not stereotypes, revealing key pain points and opportunities for the next decade of menopause-led innovation. Use this framework alongside The Future of Menopause 2035 report - free to download here - to identify emerging markets and design solutions that genuinely support midlife women.

Meet the five personas: The Peri-Prepper, The Seeker, The High Performer, The Post-Menopausal Visionary, and The Uninformed Endurer—and explore how your brand can serve them with empathy and foresight.